I agree with you in that Catch Magazine brought some serious wow factor right off the bat with that eye-popping permit cover. Especially when I opened it up on my HD screen on the home Mac.

I’m real curious to see how the click-throughs play out as more surely pop on the scene. They have an avantage over print, for sure, in that they don’t have to deal with enormous production and distribution costs.

With something like Catch, even in a normal resolution laptop screen, you can’t get stuff to pop like that in print unless you’re paying for some high quality paper–something a lot of small magazines can’t afford.

In fairness to Trout Underground, I don’t trout fish that much so I didn’t talk to too many trout anglers. If I had talked to more the answers might have been different. And in fairness to everyone else, there’s a major east coast bias here since I spend 99 percent of my time fishing in New York or Florida and 90 percent of my travel is between NY and FL.

I guess also if there was a point to anything, it’s that the people who did read blogs seemed to read them for entertainment, but the majority of the people spent most of their time online in forums, even though nobody held them in too high opinion.

I would have guessed “Trout Underground” or “Moldy Chum”. Call me surprised on a Saturday morning